Brand and website

Inspiration is a large community choir based in Leeds and Newcastle. They perform numerous concert every year at The Sage Gateshead with Northern Sinfonia and at Leeds Town Hall with The Orchestra of Opera North. They also regularly share their passion for the power of song by taking their music into the community whilst raising funds for many local charities.

I was asked by the choir’s founder to establish a new brand identity and create a website that would encapsulate the choir’s unique brand values whilst being an invaluable information resource for singers and audience members alike.

"I am thrilled with the Inspiration website that Penny has designed. From the first discussions through to the finished site, Penny has been a very enlightening advisor, steering me towards a modern, accessible and relevant website, and away from my sometimes rather amateurish ideas. Once the website was live, the training Penny gave us was tip top, enabling us to edit the content of the website with ease, making it simple to keep it up to date. The members only area has been a boon for our singers, allowing fast and secure dissemination of news, advice and all sorts of choir resources, such as rehearsal scores, and even recordings of rehearsal parts. As a result of the website we receive a steady stream of new people wanting to join the choir, and our waiting list is still growing. Penny is also very accessible for any advice needed now the site is up and running."

Musical Director and Founder

Penny Wilson – Inspiration brand identity Penny Wilson – Inspiration website

Penny Wilson
Design for branding,
print and digital

T: 07976 915408